EU packaging · PPWR Reg (EU) 2025/40
Does your packaging fall under a PPWR reuse target?
The PPWR sets reuse targets and obligations for certain packaging formats from 2027 onward. Pick your format and find out which reuse obligation applies — and the timeline of deadlines.
The rule, in one line
Under the PPWR (Regulation (EU) 2025/40, Article 29), at least 40% of transport and sales packaging (pallets, boxes, trays, crates, IBCs, drums, canisters) must be reusable from 1 January 2030; beverage distributors must offer 10% of products in reusable packaging by 2030, rising to 40% by 2040 (with exemptions for microenterprises and small distributors); and restaurants and cafes must let consumers bring their own container by 2027 and offer reusable takeaway packaging by 2028. Pallet wrapping and straps are exempt from the 100% reuse requirement.
Official sources: Regulation (EU) 2025/40 · European Commission — PPWR · EC — pallet-wrapping exemption
PPWR reuse verdict
Transport/sales reuse target applies
Your transport and sales packaging is subject to the PPWR reuse target. See the timeline below. Pallet wrapping and straps used for stabilisation are exempt from the 100% reuse requirement.
- 2030At least 40% of transport and sales packaging reusable (pallets, boxes, trays, crates, IBCs, pails, drums, canisters) from 1 January 2030.
Per-format memo
PPWR reuse memo (PDF) · €29
A print-ready pack for one format: the reuse obligation, the deadline timeline, the exemptions that apply, and source links — for your packaging compliance file.
This is guidance, not legal advice. The export restates the reuse target for your format; it does not compute your exact reusable share or list every sub-target.
What this tool is — and isn't
This checker tells you whether your packaging format falls under a PPWR reuse target/obligation and the headline timeline (Regulation (EU) 2025/40, EUR-Lex + the European Commission). It is an estimate and orientation, not legal advice, and it does not compute your exact reusable share, list every sub-target or exemption, or cover national derogations. Verify against the linked official sources.
How the determination works
1. Pick the format
The PPWR reuse targets apply to specific contexts — transport and sales packaging, beverages, and takeaway food/beverage. You pick the closest match.
2. The target + timeline
Each format has its own deadlines: 40% of transport/sales packaging reusable from 2030; beverages 10% by 2030 and 40% by 2040; takeaway own-container by 2027 and reusable offer by 2028.
3. Exemptions
Microenterprises and small beverage distributors are exempt from the beverage targets, and pallet wrapping and straps are exempt from the 100% reuse requirement.
Frequently asked questions
- Which packaging must be reusable from 2030?
- At least 40% of transport and sales packaging — pallets, foldable plastic boxes, boxes, trays, plastic crates, intermediate bulk containers, pails, drums and canisters — from 1 January 2030.
- What are the beverage targets?
- Beverage distributors must offer 10% of products in reusable packaging by 2030, rising to 40% by 2040 — with exemptions for microenterprises and small distributors and certain sectors.
- What changes for takeaway?
- Restaurants and cafes must let consumers bring their own container at no extra cost by 2027, and offer reusable takeaway packaging at no extra cost by 2028.
- Are pallet wrapping and straps caught?
- No. Pallet wrapping and straps used to stabilise and protect products on pallets during transport are exempt from the 100% reuse requirement.
- My format isn't listed — am I done?
- The reuse targets do not apply to formats outside the list, but other PPWR rules — recyclability, recycled content, packaging minimisation, labelling — may still apply.
- Is this legal advice?
- No. This tool tells you whether your format falls under a PPWR reuse target and the headline timeline. It is orientation, not legal advice, and does not compute your exact share. Verify against the linked official sources.